摘要
随着信息技术及网络经济的发展,企业网站功能也从简单的广告发布转向网络营销、信息发布、交互式服务、电子贸易等,并引起企业内部运作、经营方式和企业形态上的深刻变革。企业在建立网站过程中,通过以品牌为核心,产品企业分类为基础,为下属企业提供产品展示和供求信息平台,进而逐步开展B2C、B2的电子商务应用,拓展企业传统的管理、经营模式。
With the development of information technology and network economy, the function of enterprise website also changes from simple advertising to network marketing, information publishing, interactive service, e-trade, etc. and leads to profound reform in internal operation, business mode and enterprise form. In establishing website, the enterprise, centered on brands and based on category of enterprise products, should provide a platform of product display and for subordinate enterprises to display their supply and demand in- formation, further develop the application of B2C and B2 e-commerce, and expand the traditional management and business mode of the enterprises.
出处
《商业经济》
2010年第24期116-118,共3页
Business & Economy
关键词
电子商务
网络经济
管理模式创新
e-commerce, network economy, management innovation
