新创企业市场导向对绩效的影响——资源整合的中介作用被引量：32

Impact of Market-orientation of Start-ups on Performance——Mediating Effect of Resources Integration

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摘要本文通过对现有关于市场导向的研究进行系统分析,并借鉴资源基础理论构建新创企业市场导向、资源整合及绩效间的关系模型。基于吉林省192家新创企业的研究结果显示,实施市场导向战略对新创企业的意义重大,一方面帮助企业了解市场,抓住顾客,直接提升企业绩效;另一方面通过采用稳定调整和开拓创造资源整合方式对实施市场导向战略所带来的信息、知识等资源进行有效整合,间接促进企业绩效的提升。本文研究结论有助于新企业认识到市场导向重要性,并指导新创企业通过合理的资源整合方式来提升市场导向所带来的效用。 This aritical reviews the prior research on market orientation and on the basis of the resource base theory constructs the model of relationship between the market orientation,resource integration and the performance in the new venture.We use the survey date from 192 new ventures in the Jinlin provence.The result shows that the implementation of market orientation strategy on the new venture is significant,on the one hand to help firms directly improve business performance by understand the market and seize the customer.The other hand,through use of stabilizing and pioneering which are the ways of resource integration,the new venture effectively integrate the resource such information and knowledge and indirectly promote the performance.This conclusion will help new ventures recognize the importance of market orientation and guide them to reasonable deploy the kind of ways of resource integration for improve the effectiveness of market orientation.

作者蔡莉单标安周立媛

机构地区吉林大学管理学院吉林大学创业研究中心

出处《中国工业经济》 CSSCI 北大核心 2010年第11期77-86,共10页 China Industrial Economics

基金国家自然科学基金重点项目"基于资源观的新企业创建及早期成长机理研究"(批准号70732005) 吉林大学"211工程"项目"

关键词市场导向绩效资源整合中介作用 market orientation performance resource combination mediated role

分类号 F270 [经济管理—企业管理]

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