摘要
从目前市场上最流行的市场导向出发,引出了市场导向的两个层面:市场驱动和驱动市场。从两种策略的异同点引入驱动市场策略的必要性和具体策略;对实施企业应注意的问题等方面进行了论述;针对目前多数企业认为市场导向即是市场驱动的观点,提出了另一个驱动市场导向的观点。
Two levels market-oriented are educed： market-driven and market-driving.The following aspects are discussed： the similarities and diffrences between the two strategies,the necessity of the introduction of market-driving strategy and specific tactics,the problems in the implementation of enterprises,etc.Another viewpoint of market-driving-oriented is put forward,aming at the majority view： market-oriented is market-driven.
关键词
驱动市场
企业营销
策略
潜在需求
market-driving
marketing
tactics
potential demand
