摘要
随着国际交流的日益加强,中西之间的交流也与日俱增。在跨文化交际中,由于价值观念、伦理道德观念、民族习惯和思维方式等的差异,出现文化冲突,导致交际失误的现象屡见不鲜。因此,研究文化差异对于提高我们的跨文化交际能力十分必要。
With the international communication increasing,the communication between Chinese and the Western has been increasing. In cross--cultural communication,as values,ethics and moral concepts,national habits and ways of thinking and other differences, cultural conflicts arise and communication failures commonly occurred. Therefore,it is essential that studying cultural differences improves our ability to cross--cultural communication.
出处
《科技创新导报》
2010年第28期243-243,共1页
Science and Technology Innovation Herald
关键词
跨文化交际
文化差异
cross-cultural communication
cultural difference
