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移动支付使用意向影响因素的实证研究 被引量：6

Empirical Study on the Factors Affecting Customers’ Adoption of Mobile Payment
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摘要 本文基于用户的角度,以科技接受模型理论(TAM)为基础,通过对部分用户使用体验的访谈结果以及有效问卷的数据分析,探讨了用户对于移动支付的使用意向及其影响因素,并对如何更好推动移动支付服务发展提出了建议。 Based on technology acceptance model（TAM） and investigations from users＇ usage experience,the paper probes into users＇ adoption intentions of mobile payment and the factors which influence consumers＇ usage intentions. Finally,based on the empirical analysis of usage intention,the paper puts forth several proposals for promoting and spreading mobile payment business.
作者 段钢 蒋杉杉 唐芙蓉
机构地区 电子科技大学经济与管理学院
出处 《价值工程》 2010年第31期206-207,共2页 Value Engineering
关键词 移动支付 科技接受模型 信任 感知风险 网络外部性 mobile payment technology acceptance model trust perceived risk network externality
分类号 TP39 [自动化与计算机技术—计算机应用技术]
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参考文献4

二级参考文献45

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共引文献50

同被引文献42

  • 1窦金花,肖狄虎.医疗产品的安全感设计[J].装饰,2006(3):121-121. 被引量：11
  • 2陈华平,唐军.移动支付的使用者与使用行为研究[J].管理科学,2006,19(6):48-55. 被引量：82
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引证文献6

二级引证文献18

价值工程
2010年 第31期

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