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基于统一信任的电子商务信用评价模型 被引量:11

Credit Rating Model of e-commerce Based on Unified Trusted Network
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摘要 交易安全是在线交易的一个核心问题,而交易者的名声评估与信任管理则是交易安全的基础和难点。提出了基于统一信任网络(UTN)的电子商务信用评价模型。统一信任网络提供了可信身份服务,证据保全/责任认定服务,数据安全服务。基于统一信任网络的电子商务信用评价模型保证了电子商务的信用评价的可靠性,减少了交易信息的不确定性,提高了交易双方的信任度。该模型已经在发现宝网站上部署和验证。 Transaction security is a key issue in online transactions. Transactor' s reputation evaluation and the trust management are the foundations and hard problems of transaction security. This paper proposes credit rating model of e-commerce based on unified trusted network(UTN). UTN provides trusted identity services, evidence preservation / responsibility determination services, data security services. This UTN-based model could ensure the reliability of the e-commerce credit rating, reduce the transaction information uncertainty, and improve the confidence of both transactors. The model has been deployed and verified on "Found Treasure" Web-site.
出处 《信息安全与通信保密》 2010年第8期38-40,43,共4页 Information Security and Communications Privacy
基金 上海市科委科研资助项目(编号:08dz1500603)
关键词 统一信任网络 电子商务 信用评价 unified trusted network e-commerce credit rating
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