摘要
通过对洛阳市4所高校大学生的体育消费动机、消费水平、消费结构及影响因素等方面进行调查分析,为有关部门规划体育产业、规范体育市场提供参考依据;为高校学生更合理地进行体育消费提供理论依据。
Through making analysis on sports consumption motivation,level,structure and influencing factors of college students from 4 universities in Luoyang,this paper tries to provide the theoretical basis for concerned departments to make sports industry planning and let the college student＇s sports consumption more rationally.
出处
《体育科技文献通报》
2010年第7期92-93,共2页
Bulletin of Sport Science & Technology
