摘要
对10所高校文、理科843名大学生的问卷调查,了解目前大学生的体育消费状况及影响大学生体育消费的主要因素。结果表明:按照消费水平的高低,排在大学生体育消费前5位的分别为运动服装、健身娱乐场馆门票、运动保健饮料、体育报刊杂志、小型运动器材;而性别、生源地域、体育兴趣、运动参与、体育消费品的价格是影响大学生体育消费的主要因素。
By investigating 843 ordinary university students,which belong to ten colleges,the aim is to know sports consumption in ordinary university student at present,and find out the main factors influencing sport consumption.The conclusion are as follows:sports consumption in ordinary university student consists of sports material objects consumption,sports information consumption, sports service consumption.as a matter of fact,from angle of specific form of consumption, the first five places arranging in accounts order are sports dress, entrance tickets of gym,sports drink,newspaper and publication of physical education,small-sized sport equipment.There are some main factor influencing sport consumption,such as sex,coming from family,PE interesting,entering sport,price of PE products,and so on.
出处
《体育学刊》
CAS
北大核心
2004年第3期29-31,共3页
Journal of Physical Education
关键词
大学生
体育消费
体育产业
universities and colleges students
sports consumption
sports industry
