摘要
首先分析了民营快递企业市场环境,对比了民营快递行业、中国邮政快递、以国际快递巨头为代表的外资及合资企业这三个主体的竞争优势和劣势。在此基础上从产品、价格、促销和渠道等四个方面提出了适合民营快递企业发展的营销组合策略。
The paper first analyzes the market environment of privately-run express delivery industry, compares the strength and weakness of privately-run express delivery enterprises, EMS and foreign or joint-venture enterprises as represented by international delivery giants, based on which, it presents the marketing mix strategy that suits the development of privately-run delivery enterprises from the aspects of product, price, promotion and place.
出处
《物流技术》
2010年第9期10-11,65,共3页
Logistics Technology
关键词
民营快递企业
竞争优势
竞争劣势
营销组合策略
privately-run delivery enterprise
competitive advantage
competitive disadvantage
marketing mix strategy
