摘要
我们通过动态博弈,讨论了在线信息产品供应链中,链主处于相对强势地位的情况下,链主决策权威的变化对该供应链构建的基本方式的影响以及一般趋势,以为在线产品盈利提供理论的支持。
Through the active games, we discuss that, in the supply chain of online information products, under the circumstance of main chain is in a relatively strong position, the basic method of construction and the general trend after the chain changes in the main decision-making authority of the supply chain and theoretical support provided by online products.
出处
《价值工程》
2010年第14期12-13,共2页
Value Engineering
关键词
决策权威
供应链合作
利益均衡
decision-making authority
supply chain cooperation
balance of interests
