摘要
本文以新疆旅游业步入快速发展为背景,以问卷调查为基础方法,对旅游产品市场需求的影响因素、新疆旅游产品的市场需求及其潜力等进行了分析。特别是针对目前尚处于弱势状态的旅游产品、传统旅游产品、新兴旅游产品等三种不同类型产品的市场需求潜力进行了分析和评价。
This paper is written on the background of the rapid development of tourism industry in Xinjiang, using questionnaire investigation as the basic method. Then it begins with analyzing and researching the influencing factors of the tourism products demand, the market demand of tourism products in Xinjiaug and its potential. For the purpose of continuing and healthy developing of the tourism industry in Xinjiang, the paper analyzes and evaluates the potential market demand of three different types of products, such as disadvantage tour products, traditional tour products and new tour products.
出处
《新疆财经》
2010年第2期39-43,共5页
Finance & Economics of Xinjiang
基金
新疆维吾尔自治区社科规划基金项目(04BJJ014)
新疆维吾尔自治区高校科研计划科学研究重点项目(XJEDU2007I29)的部分研究成果
关键词
新疆
旅游产品
需求潜力
Xinjiang
Tour Product
Potential Demand
