摘要
介绍经纬股份公司实施名牌战略和专家战略的思路和措施。重点介绍了名牌战略的目标和名牌的标志，专家战略与名牌战略的关系及以专家战略为主线的创名牌活动的开展情况。
This paper presents the ideas and measures of carryingout 'famous brand strategy' and' expert strategyg' in Jingwei Texile Machinery Co. Ltd.. The target of famous brand strategy. the standard of famous brands, the relationship between famous brand strategy and expert strategy. and the activities of developing famous brand products according to the idea of expert strategy have been introduced.
出处
《机械管理开发》
1998年第4期9-10,共2页
Mechanical Management and Development
