摘要
提高广告公司在新媒体环境中的系统自适性是其生存和发展的必然选择。本文借鉴自组织理论对企业管理的启示,探讨在广告公司系统中实现无序到有序演化的路径。
To improve the system self-adaptive ability of the advertising companies in the new media environment is an inevitable choice for its survival and development. This article draws on the inspiration of self-organization theory to explore the path of evolution of disorder to order in advertising firms.
出处
《新闻界》
CSSCI
北大核心
2010年第2期197-198,136,共3页
Journalism and Mass Communication
基金
武汉大学博士研究生科研自主基金资助(项目编号:20081030202000091)
关键词
自组织
广告公司
组织变革
self-organization advertising company organizational evolution
