摘要
对项目教学法在高职市场调查课程中的应用做了阐述,包括项目的设计、项目过程的实施和监控、教师角色的转变、教学方法的选择、项目教学法成功实施的条件等,并结合教学实践说明了项目教学法的成效。
The article explains the application of project teaching method in marketing research course of higher vocational education,including the design of the project,the implementation and monitoring,the change of teachers＇ role,the choice of deferent teaching methods,and the condition for the success of project teaching method.In addition,the article discusses the effect of project teaching method according to the author＇s own teaching experience.
出处
《北京工业职业技术学院学报》
2010年第2期89-91,共3页
Journal of Beijing Polytechnic College
关键词
项目教学法
市场调查课程
高职教育
小组项目
project teaching method
marketing research course
higher vocational education
group project
