摘要
一个好的楼盘名称不仅能够反映该楼盘的一个市场定位而且还能展示房产公司的品牌形象,给置业者提供一种心理暗示。另外,楼盘名称通常与相应的地理位置相联系,在一段时间内还能折射出一个社会心理和时代文化的变迁。现以绍兴E网房产版提供的100个楼盘名为主体,其他楼盘名为参考,试从语言和文化角度对绍兴市近年来出现的楼盘名称进行简单的分析和考察。
A good name of real estate can not only reflect its market positioning but also show brand image of its realty company. And it can also provide consumer a kind of suggestion. Besides, because of the relationship between name and location of the real estate, a good name can reflect social psychology and culture within a period of time. This article launches into a detailed explanation of the naming of real estates from the viewpoint of language and culture with the 100 real estates names in www.e0575.com as its subject, and with other real estates＂ names as its reference.
出处
《价值工程》
2010年第4期111-112,共2页
Value Engineering
关键词
楼盘命名
语言
文化
the naming of real estate
linguistics
culture
