摘要
楼盘名称记录着房地产发展的历程。好的案名能促进开发商获取直接利益,应该名副其实。楼盘命名的任意性,在某种程度上侵害了消费者的权益,迫切需要相关法律予以有力制约与保护。维护品牌的荣誉和信誉, 是房地产企业在竞争中获胜的持久动力。
Names of housing estate record the historical development of real estate. Fine name can accelerate the speed of gaining profit, but it should be worthy of the name. To name the housing estate discretionarily aggrieves the rights and interests of customers in some degree, which urgently needs correlative laws of restriction and protection to promote its healthy development. Maintaining the honor and credit of brands should be the ever-lasting motivity to achieve success in competition of real estate corporations.
出处
《洛阳工业高等专科学校学报》
2006年第2期62-64,共3页
Journal of Luoyang Technology College
关键词
楼盘名称
保护
消费者权益
品牌
Name of real estate
Protection
Rishts and interests of customers
Brand
