摘要
本文以我国企业国际化战略为背景,结合品牌名称的语言特点和经典案例,探讨中国品牌名称翻译模式,以期提高品牌名称翻译水平,从而增强中国品牌的国际竞争力。
This thesis takes Chinese enterprises＇ internationalization strategy as the background, analyzes the language features of brand translation, cites selected translation cases and generalizes several Chinese brand translation modes, so as to enhance the brand translation level and strengthen the international competitiveness of Chinese brands.
出处
《重庆教育学院学报》
2010年第2期139-141,共3页
Journal of Chongqing College of Education
关键词
国际化战略
中国品牌
品牌名称英译
internationalization strategy
Chinese brand
brand translation
