基于营销视角的高等教育服务品牌价值相融研究被引量：2

Amalgamation of Service Brand Value in Higher Education:a Marketing Perspective

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摘要高校、教职工和学生是高等教育服务品牌的价值金三角,高等教育服务品牌是高校、教职工和学生价值相融的结果。服务营销是高校与学生价值相融实现的有力途径,内部营销是高校与教职工价值相融的实现手段,教职工与学生价值相融的实现主要依靠互动营销。服务价值链的构建是高等教育服务品牌价值相融的关键。 College, faculty and students, which actualize the higher education service brand by value amalgamation, are the golden value triangle of service brand in higher education. A useful approach to implement value amalgamation of college and students is service marketing; Internal marketing is an instrument to achieve the value amalgamation of college and faculty; The realization of value amalgamation between faculty and students is mainly by dint of interactive marketing; The sticking point of value amalgamation of higher education service brand is to design service value chain.

作者刘敬严李玉红

机构地区石家庄铁道学院经济管理分院

出处《石家庄铁道学院学报（社会科学版）》 2010年第1期22-27,共6页

基金河北省科技厅软科学指令性项目(项目编号:09457203D)

关键词高等教育服务品牌价值相融营销 higher education service brand value amalgamation marketing

分类号 G4 [文化科学—教育技术学]

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