摘要
本文基于现有旅游目的地形象相关研究成果,从形象构成的角度,建立目的地形象影响因素的路径模型,并以张家界为例,运用结构方程模型(SEM)分析了旅游目的地形象的影响因素。研究结果表明,目的地综合形象的形成源于旅游者对目的地认知和情感属性的评价,情感形象在认知形象和综合形象之间起着中介作用;信息来源和旅游者的旅行经历等刺激因素是影响旅游目的地形象的重要因素;旅游者的性别和年龄对目的地形象产生显著影响。
A model that represented factors influencing destination image was developed based on previous studies. This paper analyzed factors influencing destination image using Structure Equation Modeling （SEM） by a case study of Zhang Jia Jie. The empirical results reveal overall image was formed by cognitive image and affective image, and affective image was a mediating variable of the relationship between cognitive image and overall image, and stimulus factors including information sources and previous experience are the important factors, and age and gender had significant influence on destination image
出处
《经济管理》
CSSCI
北大核心
2010年第3期92-100,共9页
Business and Management Journal ( BMJ )
基金
五邑大学青年基金项目"基于SEM的旅游目的地竞争力影响因素研究"(200906151134133)
关键词
目的地形象
认知形象
情感形象
综合形象
destination image
cognitive image
affective image
overall image
