2Ikechi Ekeledo,K. Sivakumar. Foreign market entry mode choice of service firms: A contingency perspective[J] 1998,Journal of the Academy of Marketing Science(4):274～292
二级参考文献11
1[1]Anderson, E. H. Gatignon, Modes of entry: A transactions cost analysis and propositions, Journal of International Business Studies, Fall: 1～26. 1986.
2[2]Boddewyn et al., Service Multinationals: Conceptualization, Measurement and Theory, Journal of International Business Studies, 17 (3) , 41～48, 1986.
3[3]Darla Domke-Damonte, Interactive Effects of International Strategy and Throughput Technology on Entry Mode for Service Firms, Management International Review,40 (1) ,41～59, 2000.
4[4]Erramilli, M.K. C.P. Rao, Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge, Management International Review, 30 (2) ,135～150, 1990.
5[5]Erramilli, M. K., The experience factor in foreign market entry behavior of service firms, Journal of International Business Studies, 22 (3) , 479～501, 1991.
6[6]Gatignon,H. E. Anderson. The multinational corporation′s degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation, Journal of Law, Economics, and Organization, Fall: 305～336,1988.
7[7]Grosse,R. International technology transfer in services, Journal of International Business Studies, 781～800,Fourth Quarter 1996.
8[8]I. Ekeledo, K. Sivakumar (1998) , Foreign Market Entry Mode Choice of Service Firms: A Contingency Perspective, Journal of Academy of Marketing Science, 26(4) ,274～292.
9[9]Johanson, J. J. Vahlne, The internationalization process of the finn: A model of knowledge development and increasing foreign commitments, Journal of lnternational Business Studies, 23～32, Spring 1977.
10[10]Kognt, B. U. Zander, Knowledge of the Finn and the Evolutionary Theory of the Multinational Corporation, Journal of International Business Studies,24 (4) ,625～645, 1993.
