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服务业企业国际化经营的动因与进入模式的选择 被引量:6

Reasons for Service Industry Internationalization and Its Implementation Options
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摘要 服务企业国际化经营的日益发展已成为世界经济的显著特征。由于产业特性、知识和技术等方面的差异,服务业企业国际化经营的动因与制造业企业不完全相同,国际市场进入模式的选择上与制造业也不相同,同时,由于不同类型的服务业企业内在属性的不同,其国际化战略和国际市场进入模式也不一样。
作者 郑吉昌 夏晴
机构地区 浙江树人大学
出处 《社会科学家》 CSSCI 2004年第4期77-81,共5页 Social Scientist
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