摘要
以游客感知体验评价为依据,建立基于游客感知价值的古村落旅游主题定位与策划模式。首先构建了古村落旅游主题定位与策划一般模式,分析指出,基于游客感知价值的古村落旅游主题定位与策划模式的关键是古村落旅游资源本体认知、旅游产品谱识别与市场定位。以张谷英村为例,提出以"湘楚民居,龙形古村落"作为该村旅游主题,并探讨定位后的主题塑造问题。
Taking the evaluation of tourist perception as the theoretical basis, a model on positioning and planning of ancient village＇s tourism theme is established based on the perceived value in this paper. In the first instance, the general model about how to position and plan tourism theme of ancient village is built, the paper holds, it is the representation of tourism theme positioning of ancient village that message of ancient village is threaded, and the courses of tourism theme positioning and planning not only include the analysis of influencing factor before positioning, establishment of topic clues, but also include the figuring course after theme positioning. Afterwards, it is pointed out, it is the key of model on positioning and planning of ancient village＇s tourism theme based on the perceived value how to cognize the ontology of tourism resources of ancient village, to discriminate the products spectrum of ancient villages tourism and to locate the market. In the case study, after analyzing tourism resource base of Zhangguying Villages and its current situation of tourism theme positioning, ＂Xiang Chu Residential Areas, the Dragon-Shaped Ancient Village＂ is advanced as the tourism theme of Zhangguying Village. The theme is known as according with design idea of Zhangguying Village s dragon-shaped village, contributing to tourist apperceiving during experiencing the Zhangguying Village, and advancing tourist perceive of gains. By designing tourism products of theme category and non-theme category, and designing slogan aimed at key source markets, theme shaping is discussed.
出处
《地理与地理信息科学》
CSSCI
CSCD
北大核心
2010年第1期108-112,共5页
Geography and Geo-Information Science
关键词
古村落
旅游主题
定位与策划
模式
ancient village
tourist theme
positioning and planning
model
