摘要
独立学院作为高等教育的重要组成部分,提高独立学院教学质量是其提高办学效果的重要方法。市场营销专业《营销渠道管理》实验教学改革研究紧紧围绕提高教学质量这一根本点,从实验架构入手,以开放的模式进行实验教学,以模块化的标准来规范实验教学,提高市场营销专业学生对《市场营销管理》知识和理论的认识和实际把握能力。
Independent Institute is an important component of higher education. Improving the quality of teaching of independent institute is an important way to improve school effectiveness. The reform rescearch of experimental teaching on ＂marketing channel management＂tries to enhance the understanding of the theory and practical ability of professional students, focusing on the fundamental point of enhancing the quality of teaching, starting from the experimental structure, with an open mode of teaching, regulating the experimental teaching with modular standard.
出处
《价值工程》
2010年第2期159-160,共2页
Value Engineering
基金
桂林电子科技大学信息科技学院2008-2009年院级教学改革课题的结题论文
关键词
独立学院
市场营销
实验教学
改革
independent institute
marketing
experimental teaching
reform
