摘要
为使在校学习的市场营销专业的学生更快、更有效地掌握市场营销的知识与技能,毕业后更快地融入企业的实际市场营销工作中,应探索更加有效的教学方法,培养社会需要的实用型市场营销人才。体验式学习对于市场营销的教学是一种非常有效的方法。
It is generally believed that the classroom teaching of Marketing should thoroughly change the traditional method of teacher- centredness and energetically introduce the empirical teaching method featuring student- centredness such as seminar mode,interaction mode, and research mode. The new teaching and learning method is to ensure the full training and improvement of the students＇autonomous learning abitity,independent marketing ability and innovational ability. In doing so, students can foster their team spirit and cooperative ability while learning and applying their specialized knowledge by aggregating quality trainning into the whole teaching practice.
出处
《天津职业院校联合学报》
2006年第1期71-74,共4页
Journal of Tianjin Vocational Institutes
关键词
体验式学习
案例教学
全真式教学
experiential learning
case teaching
authentic teaching and learning
