摘要
搜集了4家体育用品上市公司近3年的财务数据,并通过构建中国体育用品上市公司企业竞争力评价指标体系,运用主成分分析方法,计算出每个上市公司的财务指标的评价函数得分,据此对上市公司的财务状况进行综合评价分析,从而找出各上市公司之间竞争力的差距和企业自身的优势。分析结果显示,中国体育用品行业是一个新型的朝阳产业,整体的盈利能力、营运能力和成长性较为理想,并提出了相关对策和建议。
To make sure of the advantages of four Chinese sporting productions listed companies and the competitive gap between each other, with the methodology of principal component analysis, this paper makes a comprehensive analysis of the financial situation of each listed compa-uy by designing evaluation index system of financing performance. The analysis results show that Chinese sporting productions industry, as new-style and dynamic, has an excellent profitability, operation and growth. Finally, some countermeasures and suggestions are put forwarded to provide quantitative reference for decision-makers.
出处
《体育科学》
CSSCI
北大核心
2010年第1期30-35,79,共7页
China Sport Science
基金
国家社会科学基金青年项目(07CTY006)
关键词
体育用品
上市公司
品牌竞争力
财务
中国
sporting productions
listed company
brand competitiveness
financial statement
China
