摘要
本文基于边际产业扩张理论,以海外并购为切入点,尝试运用经济学的数理分析方法对中国体育用品业发展进行定量分析。首先,运用该产业近十年运行数据,从成本比较优势、利润率、产业结构和发展模式等行业内部动因分析;其次,结合国内外宏观经济权威数据,从并购价值、支付能力和相关政策等方面论证我国体育用品业目前海外并购所处的外部战略机遇,最后系统提出实施海外并购的三种可行性策略,为促进中国体育用品业及其它劳动密集型产业优化产业结构和加速产业升级提供理论参考。
Based on the theory of marginal industrial expansion,the study try to analyze Chinese sporting goods industry development by using mathematical methods of economics quantitative analysis from overseas mergers and acquisitions as the starting point.First,using performance data in the industry nearly a decade,from a cost comparative advantage,profitability,industry structure,development patterns and motivation within the industry,analyzed industry＇s overseas mergers;Secondly,combining the authority of the domestic and international macroeconomic data from the M A,proofed strategic opportunities of overseas M sports goods industry from the external affordability and related policies aspects of the present;Finally,put forward three overseas mergers strategies for promoting China＇s sporting goods industry and other labor-intensive industries to optimize the industrial structure and accelerate industrial upgrades theory of reference.
出处
《体育与科学》
CSSCI
北大核心
2011年第3期54-59,63,共7页
Sports & Science
基金
国家社会科学基金项目<中国体育用品制造产业集群发展模式研究>
项目号:10CTY013
关键词
边际产业
扩张理论
海外并购
体育用品业
marginal industry
expansion theory
overseas mergers
sporting goods industry
