摘要
汽车产业的快速发展必然要求相应的物流相适应。文中主要从4C理论的角度来研究汽车物流策略,核心是从顾客的角度来探讨如何开展汽车物流,使汽车物流更好地为汽车制造商、消费者服务。
The rapid development of auto industry fits logistics necessary requirement for the corresponding. In this paper, the theory from the perspective of 4C to study the automotive logistics strategy, the core is from the customer＇s point of view to explore how to conduct automotive logistics, automotive logistics so that better serve the automotive manufacturers, consumer services.
出处
《物流工程与管理》
2009年第12期36-38,共3页
Logistics Engineering and Management
关键词
4C理论
汽车物流
策略
4C theory
Automotive
Logistics
Strategy
