摘要
随着休闲时代和体验经济的来临,户外体育运动、民族与民俗体育和体育节事等方式的体育旅游更是显示出不同的体验需求,为应对这一挑战,应加强体验型体育旅游产品的资源型、市场型、创新型和品牌型等开发模式,这不仅是提升体育旅游景区竞争力的重要举措,也是我国体育旅游持续发展的重大战略。
With the advent of leisure time and the experience economy, the sports tourism including outdoor sports, ethnic and folk sports and sports festivals shows the demand to the different experience, and the tourism product development models of resource-based, market-oriented, innovative and brand-based should be strengthened to meet this challenge, which will not only enhance the competitiveness of sports tourism scenic spots, but also serve as a major strategic of the sustainable sports tourism development.
出处
《浙江体育科学》
2009年第6期21-24,共4页
Zhejiang Sport Science
关键词
体育旅游
体验
产品开发
sports tourism
experience
product development
