1Graham Hooley,John Fahy,Tony Cox,Jozsef Beracs,Krzysztof Fonfara,Boris Snoj. Marketing Capabilities and Firm Performance: A Hierarchical Model[J] 1999,Journal of Market - Focused Management(3):259～278
2Douglas W. Vorhies,Larry Yarbrough. Marketing’s Role in the Development of Competitive Advantage: Evidence from the Motor Carrier Industry[J] 1998,Journal of Market - Focused Management(4):361～386
