摘要
在知识经济时代,是否具备创新能力,是现阶段企业在经营发展中必须要考虑的问题,也是提升企业核心竞争力的强有力手段,对于企业的营销而言,企业中开展营销创新,是保持企业长期生命力,走可持续发展道路的前提。现阶段,企业的营销模式基本趋于雷同,如果一味的循规蹈矩,只会给带来不好的营销效果,所以营销创新是企业发展的灵魂,也是提高企业经济效益的有效手段。本文以营销创新能力的新视角,结合我司营销模式创新案例,分析了企业营销模式创新。
In the era of knowledge economy, whether it has the ability to innovate is a problem that enterprises must consider in the development of business at this stage, and also a powerful means to enhance the core competitiveness of enterprises. For the marketing of enterprises, marketing innovation is the prerequisite for maintaining the long-term vitality of the company and the premise of taking the road of sustainable development. At this stage, the marketing model of enterprises basically tends to be the same. If blindly following the rules, it will only bring bad marketing effects, so marketing innovation is the soul of enterprise development and an effective means to improve the economic efficiency of enterprises. This paper analyzes the innovation of corporate marketing model with a new perspective of marketing innovation capability and the marketing model innovation case.
作者
王国海
WANG Guo-h(Zhejiang Wanma Macromolecule Materials Co.,Ltd.,Hangzhou 311305,China)
出处
《价值工程》
2019年第23期55-57,共3页
Value Engineering
关键词
营销模式
创新能力
营销创新
marketing model
innovation ability
marketing innovation
