摘要
采用文献资料、问卷调查、逻辑分析等方法,对成都市健身俱乐部市场的现状,消费者需求特征,影响消费者认知、需求和决策的主要因素等展开研究,在此基础上,结合俱乐部的营销状况,从消费者行为学视角,针对性地提出了俱乐部的经营策略与建议,以促进成都市健身业的健康有序发展。
Literature review, questionnaire and logical analysis are applied in this article to research such problems as the market status quo of Chengdu city fitness clubs, the characteristics of consumer＇s demand, and factors affecting the cognition, demand and decision of consumers. Based on the research and the marketing status of the fitness clubs, and from the perspective of consumer behavior, this article proposes the club managing strategy and suggestion to promote the healthy and orderly development of Chengdu fitness business.
出处
《成都体育学院学报》
CSSCI
北大核心
2009年第11期25-27,35,共4页
Journal of Chengdu Sport University
