摘要
从后奥运时代河南省体育旅游产业发展的现状入手,通过调查发现河南省体育旅游产业主要存在产业化程度低;"拳头"产品缺乏"包装"及宣传;体育与旅游两种活动的结合还不完善等问题。为此构建出"旅游"+体育"、"体育"+"旅游",以及附带型体育旅游资源开发的模式。并就存在问题提出总体布局,区域开发;突出特色大力宣传;加强法制法规建设,重视安全保障;以及注重体育旅游人力资源开发等可持续发展策略。
A survey was made from the present conditions of post - Olympic era sports and tourism development in Henan Province. It shows lower level of industrialization, knockout products lack nice packaging and publicity, and the combination of sports and tourism is not perfect. So it is necessary to construct the models of tourism plus sports, sports plus tourism and other attached sports and tourism development. For the existing problems the paper puts forward some sustainable development strategies like the general layout, and regional development, advocating the specialities, strengthening the construction of law and regulations, emphasizing safety protection, and emphasizing the personnel resource development.
出处
《菏泽学院学报》
2009年第5期102-105,共4页
Journal of Heze University
基金
河南省体育局项目(2009029)
关键词
后奥运时代
河南省
体育旅游产业
the Post - Olympic era
Henan province
sports tourism industry
