摘要
举办奥运会最大的经济受益点是旅游业 ,中国旅游业应充分抓住奥运给旅游业带来的各种效应 ,充分利用良好的区位条件 ,合理确定和设计旅游区位 ,确立“一个核心、多中转辐射地、五圈共享”的“中国奥运旅游圈”区位开发模式 ,构建北部历史古迹都市文化核心旅游圈、东部东方文化现代都市旅游圈、南部经济特区热带风情都市旅游圈、中西南奇山丽水民族风情旅游圈、西部神奇景观旅游圈 ,实施整体形象设计与促销战略、多等级多系列产品战略、网络化大交通战略、信息化战略、区域协作战略、规模化战略、可持续发展战略 ,把握机遇 。
The 2008 Olympic Games in Beijing will take the tourism of China to a new place. The effect of tourism brand, the improvement of transportation infrastructure, the increasing tourist market, the enhancing of environment, the increasing tourism products and so on will come along with the Olympic Games. In order to grasp the opportunity and fully utilize our region advantages, we must regulate our tourism strategy. First, we should deeply dig the tourism potential of Olympic Games within the capacity of our tourism resources to avoid too much pressures imposed on tourism resources which can result in unnecessary loss. Second, we should meet the international tourists needs under the concern of the national tourists needs. Third, we should cultivate core tourism cities, which are based on the establishment of multilevel tourism cities system in large scale, and then almost the whole country, will develop multilevel products to share the tourism market around the Olympic Games. Last, we should construct the Olympic Games tourism circle of China in the model of 'one core, multi central district, and five circle share together', and the five circles are as follows: the north tourism circle containing old cities having plenty of historic sites and profound urban culture, the east tourism circle which is the place the old Orient culture and the modern city shake their hands, the south tourism circle where not only has the most opening economy in China, but also has the most beautiful tropic scenes, the middle southwest tourism circle composed of steeply mountains?clear rivers and many laborious minority, the west tourism circle marked with a lot of supernatural scenes. Through carrying out the multilevel products strategy, to build up symbolized and international tourism brand which has the strong characteristic of Chinese. Through carrying out the strategy of traffic network, we can make aviation becoming the optimal selection in the tourism stream of the Olympic Games. Through carrying out the information strategy, we can accelerate the construction of 'Digital Beijing' and'Digital China', to build up the information network of tourism resources in China and provide information service throughout the whole procedure. Through carrying out the regional cooperation strategy, the big scale strategy, and the sustainable development strategy to build big scale tourism group, share the tourism information and tourism market, to great extent, the tourism companies of China will become stronger and the tourism in China will benefit from 2008 Olympics.
出处
《人文地理》
CSSCI
北大核心
2004年第2期47-51,共5页
Human Geography
基金
首都师范大学实验室开发基金资助项目 (2 0 0 1- 114 4 16 )
关键词
奥运旅游效应
奥运旅游圈
战略
tourism effect of Olympics
Olympics tourism circle
strategy
China
