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需求理论创新模型的最优价格策略 被引量：1

Optimal Pricing Policies for Innovation Model Based on Demand Theory
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摘要 在产品的扩散和市场理论模型研究的基础上,提出基于需求理论的创新扩散模型;在考虑购买者需求的基础上,运用最优控制的方法得到企业出优定价策略。 This article presents a innovation model based on the new product diffusion and demand theory models. Considering effectiveness of demand function transmitted by adopters, the optimal control policies of pricing are conducted according to the optimal control theory.
作者 颜海兴 宋福根
机构地区 东华大学旭日管理学院
出处 《上海电机学院学报》 2009年第3期232-234,239,共4页 Journal of Shanghai Dianji University
关键词 创新扩散模型 市场营销 定价策略 最优控制 innovation model marketing pricing strategy optimal control
分类号 F713.50 [经济管理—市场营销] O224 [理学—运筹学与控制论]
  • 相关文献

参考文献7

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二级参考文献11

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共引文献7

同被引文献8

  • 1Robinson B, Lakhani C . Dynamic price models for new product planning [J]. Management Science,1975,21(10): 1113-1122.
  • 2Bass F M. A new product growth model for consumer durables[J]. Management Science, 1969,15 (5) : 215-227.
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  • 5Bass F M , Krishnan T V, Jain D C. Why the Bass model fits without decision variables[J]. Marketing Science, 1994,13(3): 203-223.
  • 6Mesak H I. Incorporating price, advertising and distribution in diffusion models of innovation: some theoretical and empirical results[J]. Computers & Operations Research, 1996,23 (10) : 1007-1023.
  • 7Rogers E M. Diffusion of innovations[M]. New York: Free Pres, 1962.
  • 8科特勒,洪瑞云,梁绍明,等.市场营销管理[M].梅清豪,译.亚洲2版.北京:中国人民大学出版社,Prentice Hall出版公司,2001.

引证文献1

二级引证文献1

上海电机学院学报
2009年 第3期

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