摘要
运用文献资料法、专家访谈法,结合全运经济的特点和体育市场及体育无形资产本身的特点,全面分析十一届全运会为体育无形资产发展带来的机遇和挑战,并提出了确保山东省体育无形资产发展的对策和措施,以使全运会给山东省体育无形资产发展带来的机遇最大化地变成现实。
With the methods of documents and individual interview, combining with the characteristic economy of the National Games, sports market of characteristic and rule and the characteristic of sports intangible assets, it analyzes to develop the sports intangible assets of Shandong and points out the opportunities and challenges after success of 11 th National Games, and brings forward insuring some countermeasure and measure of development with sports intangible assets of Shandong, so as to turn opportunities into realism.
出处
《山东体育学院学报》
北大核心
2009年第7期14-16,共3页
Journal of Shandong Sport University
关键词
全运会
体育无形资产
体育产业
山东
National Games
sports
intangible assets
sports market
Shandong
