摘要
对体育无形资产的概念加以界定,在剖析体育无形资产内容的基础上,分析其特征,并结合我国体育产业无形资产的开发利用较晚的现实,指出理念与实践层面上,我国体育无形资产理念研究与运营过程存在的问题及不足,并由此提出解决问题的对策。
According to defining the concept of intangible assets ot physical education, based on the analysts of the content of intangible assets of physical education, this paper explores the main characteristics of intangible assets of physical education. In the context of the reality that China＇s intangible assets of physical education was exploited lately, it is proposed that in the level of practices and theory, there exist certain problems and shortcomings in the research of intangible assets of physical education in china. Eventually several strategies have been proposed.
出处
《北京体育大学学报》
CSSCI
北大核心
2005年第8期1029-1030,1044,共3页
Journal of Beijing Sport University
关键词
体育无形资产
特点
开发
保护
intangible assets of physical education
characteristics
development
protection
