摘要
品牌栏目是学术期刊形象的标志,是学术期刊个性的集中体现,是学术期刊的核心竞争力。它不仅知识含量密集,文化积累深厚,创新性强,编校质量好,更为重要的是有利于实现社会效益与经济效益的最佳结合。学术期刊的核心竞争力是促进学术期刊发展和编辑完成使命的不竭源动力,是学术期刊的立刊之本、兴刊之魂。学术期刊品牌栏目具有特定的内涵与属性。学术期刊品牌栏目的定位及其创立应遵循自身的客观依据和规律。
The brand column is the image sign, centralized embodiment of individuality and the core competence of academic journal. It does not only bave dense knowledge content, deep culture accumulation, strong innovation and good editing quality, but can realize the best combination between social benefit and economic benefit. The core competence of academic journal is the inexhaustible impe- tus to accelerate the development of academic journal and accomplish the mission of the editor, it also is the base of setting up the journal and the soul of flourishing the journal. The brand column of academic journal has specific connotation and property, and its orientation and foundation has its own objective basis and rule.
出处
《湘潭大学学报（哲学社会科学版）》
CSSCI
北大核心
2009年第4期158-160,F0003,共4页
Journal of Xiangtan University:Philosophy And Social Sciences
基金
入世后科技期刊竞争力及"破壁"策略研究课题(批准文号:湘科条字[2003]141号
项目序号2)
科技期刊品牌创新体系研究课题(批准文号:湘科条字[2006]158号
项目序号7)
科技期刊信息传播网络化与信息组织智能化研究课题(批准文号:湘科条字[2007]134号
项目序号9)
关键词
品牌栏目
学术期刊核心竞争力
品牌战略
brand column
core competence of academic journal
brand strategy
