摘要
随着旅游休闲时代的到来,集旅游、文化修养、保健于一身的休闲度假游日益成为人们出行的重要选择目的之一。"中国死海"——运城盐湖顺应时代发展潮流,成为了山西休闲度假游的亮点。为了实现其持续、稳定、健康的发展,旅游纪念品设计、旅游形象口号、旅游产品营销以及环境保护将是当地旅游部门的重要任务。
With the coming of leisure tourism age, the leisure tourism with tourism,cultural accomplishment and health care has increasingly become one of the most important travel ways. With the development tide of the era,＂Dead Sea of China＂ Yuncheng Salt Lake has become a new bright spot of leisure tourism in Shanxi Province. In order to realize the sustainable, steady and healthy development of the leisure tourism, the design of tourism souvenirs, tourism advertising theme, tourism product marketing and environmental protection will be the important task of local tourism department.
关键词
运城盐湖
创新发展
策略选择
Yuneheng Salt Lake
innovative development
strategy selection
