摘要
改革开放以来,女性的社会地位有了很大提升。女性在各方面也更重视自我保护和对自身利益的争取。从人寿保险公司的一组样本数据回归可以看出,保险需求和性别差异有密切关系,男女两性的保险需求差异可以从生理原因和社会原因两个方面得到解释。
Since China＇ s reform, the social status of women has been greatly improved. And women paid more attention to self - protection and pursuit for self interests in many aspects. The statistics of life insurance show that there is close relations between insurance need and gender differences. This can find reasons both physically and socially.
关键词
保险需求
参保时间
风险态度
性别差异
insurance requirement
insurance participation time
attitude of risk
gender difference
