摘要
利用对桂林游客的抽样调查数据,运用SPSS统计软件对游客行为特征进行了研究,解析出我国文博旅游客源市场的发展规律与时代特点,并试图寻找未来文博市场开发的突破口。
Based on the analysis of the data of the market of Guilin City, this paper used SPSS software to make a statistic analysis on the tourist behavior, explored the lifecycle of development and the feature of the times. Finally, it tried to find a way to opening up the marker Of relic and museum tourism.
出处
《资源开发与市场》
CAS
CSSCI
2009年第4期377-380,共4页
Resource Development & Market
关键词
文博旅游
客源市场
桂林
relic and museum tourism
tourists market
Guilin
