9Buzzell, R. D. and Ortmeyer, G. Channel Partnerships Streamline Distribution, Sloan Management Review 36 (3), Spring 1995:85 -96
10Siguaw, Judy A. , Penny M. , Simpson and Thomas L. Baker, Effects of supplier orientation on distributor market orientation and the channel relationship : the distributor perspective, Journal of Marketing, 1995 ( 62 ) :99 - 111
