摘要
阐述了包装设计除了满足基本功能性要求、传达信息之外,还展现出不同的个性风采和精神风貌,透过风格各异的包装,隐隐感受到它的文化归属、民族情怀……,并且指出包装设计的风格问题是每一个设计师不可回避的,必须在设计定位中把握风格的风向标。
Package design shows different characteristic and spirit feature other than basic functional requirement and information communication. We can feel its cultural belonging and nationality emotion through different packaging style. It was put forward that designer can not avoid the problem of packaging design style and should master the style as a vane.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第4期174-176,共3页
Packaging Engineering
关键词
包装设计
设计风格
设计定位
民族文化
packaging design
design style
design orientation
folk culture
