摘要
包装设计中的图案、色彩、字体、材质等因素反映出一个民族的审美意识和精神内旨。从能体现民族性的物质元素入手,指出民族性是包装设计发展的必然,强调将民族文化与现代设计手段结合,再现中华民族传统文化的生机与活力,使包装设计在高科技日新月异的今天,呈现出鲜活的生命力和与时俱进的时代风貌。
The embodiment of national characteristics in packaging design was discussed from patterns, colors, fonts, and materials. The physical elements embodying national characteristics were analyzed. It was put forward that national characteristics is necessity of the development of packaging design. The com- bination of national Character with modern design means can better reproduced the vigor and vitality of the traditional Chinese culture.
出处
《包装工程》
CAS
CSCD
北大核心
2008年第9期186-188,191,共4页
Packaging Engineering
关键词
包装设计
民族特色
元素
创新体现
packaging design
national characteristics
element
embodiment
