摘要
介绍了公共图书馆营销的内涵,总结了公共图书馆作为非营利组织进行营销的特点,并对公共图书馆的营销策略组合进行了探讨。
This paper introduces the connotations of public library＇s marketing, sums up the features of the marketing of public library being as a non =-profit organization, and probes into the combination of marketing tactics of the public library.
出处
《科技情报开发与经济》
2009年第2期1-3,共3页
Sci-Tech Information Development & Economy
关键词
公共图书馆
非营利组织
营销管理
营销策略
public library
non-profit organization
marketing management
marketing tactics
