摘要
根据“混沌”理论和统计拓扑学原理,本文提出一种探讨市场营销的新概念和新研究方法.渗透是指物体在随机状态下的确定性运动过程,而扩散是指物体在确定状态下的随机性运动过程.本文认为渗透原理有助于市场营销问题的研究,并提出一种有效分析消费者接受过程的模型.
A new concept for the study of marketing phenomena is introduced, derived from the area of statistical topology and central to the emerging theory of ' chaos '. Percolation describes a process of deterministic flow through a stochastic medium. Contrasted to diffusion, in which a random flow progresses through a deterministic medium, percolation is suggested as a useful metaphor for marketing management and as a more appropriate source of models for the study of consumer adoption processes.
出处
《系统工程》
CSCD
1998年第1期36-43,共8页
Systems Engineering
基金
国家社会科学基金资助
关键词
混沌
稳态渗透
非稳态渗透
市场营销
Chaos, Diffusion, Stable - percolation. Unstable-percolation , Marketing
