摘要
对我国大城市大众体育赛事市场营销的各因素进行分析研究,并根据各因素间的相互关系,对大众体育赛事营销提出了相应的发展对策与途径,以促进我国大众体育赛事营销快速、健康的发展。
By using the method of documentary, social investigation and systematic analysis, the different factors, which effected the management and sales development of mass sports matches in big cities of our country, were analyzed in this paper. On the basis of the relationship among the factors the authors put forward the cotmte^ures and tracks for the fast and healthy development of the management and sales of mass sports matches in our country.
出处
《西安体育学院学报》
CSSCI
北大核心
2008年第6期23-26,共4页
Journal of Xi'an Physical Education University
基金
2004年国家体育总局体育社会科学
软科学研究项目(733ss04133)
关键词
大众体育
赛事
营销
对策
途径
mass sports
match
management and sales
countermeasure
track
