摘要
通过专家访谈法、文献资料法、逻辑分析法,从我国体育赛事的管理体制、运行机制、环境要素及结果要素等4个方面来探讨和研究目前我国体制转型时期体育赛事所具有的特征。研究认为,转型时期我国体育赛事向市场化运作过渡阶段特征是客观存在的,其产生具有必然性。
This research mainly study on the characters of sport event during the transitional period of China from four aspects, the system of sport management, the operating mechanism, environment element and outcome element, which is carried on through the methods of literature analyses, visiting experts and logical reasoning. This study can draw such a conclusion： The characters of sport event during the transitional period of China are existed objectively, it has its inevitability.
出处
《天津体育学院学报》
CAS
CSSCI
北大核心
2006年第2期139-143,共5页
Journal of Tianjin University of Sport
关键词
体育赛事
市场化运作
过渡阶段
特征
sports events marketing operation
transitional period
character
