摘要
通过我国冰雪体育产业的市场规模及运营状况的研究发现,现阶段我国冰雪体育产业对"文化力是企业核心竞争力"的认识仍处于初级阶段。在文化力受到普遍重视的今天,冰雪体育产业应与时俱进,把产业持续发展作为生存的根本,建立以文化力为灵魂,体育文化为筋骨,引导消费文化为基点的经营理念。弘扬"文化力驱动经济力"的战略意识,在促进体育消费需求、全面拓展文化消费市场份额的基础上,实现我国冰雪体育产业规模经济效益的构想。
Through the research of dimensions and operation condition in our country snow and ice sports industry market,the understanding ＂culture is the core competitiveness of enterprise＂ is still at the frist stage.Today,the cultural strength is paled much attention to,So the snow and ice sports industry should advance with times. We should takes the the industrial sustained development as our survival basis. And we should establish the management idea that we should take the cultural strength as a soul, and take the sports culture as physique. On the basis of promotion in sports consumer demand, We should comprehensively wide the share in culture consumer market, in order to realize the economic benefit in our country snow and ice spotrs industry.
出处
《吉林体育学院学报》
2008年第4期27-28,共2页
Journal of Jilin Sport University
关键词
文化力
消费文化
持续发展
规模效益
cultural strength, culture consumption, sustained development, dimension benefit
