摘要
在当代社会,消费能够刺激生产这一经济学的经典理论日益受到人们的重视。本文以文献法为主要方法,从消费文化的视角阐述了体育产品品牌是体育符号的重要载体和体育的符号意义,探讨了提升体育产品品牌的着力点,旨在提高我国体育用品制造业的国际竞争能力。
In the contemporary society, the classical theory of the economics that consuming can stimulate production was paid attention to by people day by day .Using the methods of literature as the main method, this text has explained the product brand of sports is important symbol carrier of sports and symbol meaning of the sports from the visual angle of consumption culture; it has probed into the impetus of the sports product brand of promotion aiming at improving the international competitiveness of the manufacturing industry of sports goods in our country.
出处
《广州体育学院学报》
北大核心
2005年第4期56-58,共3页
Journal of Guangzhou Sport University
关键词
文化
消费文化
体育产品
品牌
culture
consumption culture
sports products
brand
