摘要
近年来,我国陶瓷出口企业不断遭到反倾销的诉讼,原来依靠低价开拓市场的做法越来越行不通,而要保持陶瓷产品长期的出口优势,只能依靠产品创新和品牌建设。本文针对我国陶瓷出口企业在品牌建设中存在的问题,提出了关于我国陶瓷出口企业的品牌建设的建议。
In recent years, Chinese ceramics export enterprises has been continuously anti - dumping lawsuits, it is more and more difficult to rely on low price to open market, if we will maintain long- term export advantage, We can only rely on product innovation and brand building this paper, point to existing problems of Chinese ceramics export enterprises in brand - building and put forward proposals of Chinese ceramics export enterprises on the brand- building.
出处
《陶瓷》
CAS
2008年第8期15-17,共3页
Ceramics
关键词
陶瓷出口企业
品牌建设
品牌定位
Ceramics export enterprise
Brand - building
Brand positioning
